'If the mountain will not come to Muhammad, then Muhammad must go to the mountain'
Or, forget about the mountain and do something that you can “move”. Don’t stand there wishing for the mountain to move, or bother going to the mountain to convince it to move, or trying to get others to help you convince the mountain to move. If the mountain is important, and inevitable, go to it, otherwise forget the mountain, focus on what you can do, and that matters, and just DO IT.
Some people love tools. They go looking for problems that their new tools can solve.
Some people like fixing problems. They pick the right tool to solve the problem and they fix the problem.
Are you a "tool" looking a problem? Or do you fix important problems and use "tools" to get the job done?
You have a business focussed on the bottom tier of the market. You can go up market by adding products and services to what you offer and by doing so it is very likely that you can increase your business by a factor of 10 by increasing the lifetime value of the clients you serve.
How you go up market is up to you. One option is to align with an inevitable trend in technology and specialize in taking advantage of that trend, a trend that could cross into other markets. In other words use your new found skill set to exploit the trend for the market you serve and follow it up, and across and into other markets that could take advantage of that trend as well. Your 10X improvement that takes you upmarket for the clients you serve could go 10X for your next niche, and so on, as you move up, and across the inevitable technological trends.
Going up market. Good thing once you’re ready. Going up market on the back of an inevitable trend that can cross into other markets. Even better. 10X can, with work, become 100X.
Pandering to people’s fears to get what you want when you damn well know that you can never, ever, help them.
And the scarier part. The fire that is deceptively being stoked to get what the deceiver wants isn’t a controlled burn. This fear could easily jump the fence and take out everything in it’s path.
This is the worst kind of deception.
What we are doing is all wrong. It’s terrible. All that stuff you have worked so hard on is useless. We are all going to hell in a hand basket. We had better do something really soon in some kind of way or we are screwed.
OR
I have an idea as to how we can get better at what we do. I have noticed X causes us grief. I think if we do Y we can reduce the impact of X by Z. Do you have time to talk about how we could implement my idea?
What do you think works better? Which approach has the better chance of winning supporters?
Byron Darlison