Be Picky

Sell what you want to be good at. What you practice and invest in.

Not what they want to hear. Find the audience that wants what you want.

Be selective. Be exclusive.

Be picky.

Ground Hog Day

We will never be perfect. Either will they.

What’s important is that we never accept imperfection. We wake up fresh and ready, every day, to try again.

We wake up happy to spend another day practicing at being better, helping others to be better.

We practice at being better, not perfect, just a little better.

Marathon

It’s a marathon. Prepare for it. Eat right. Sleep well. Train often. Pace yourself. Focus.

And always have plan B. Bus fare in your pocket just in case.

Rebels!

Be a rebel. Don’t test similar. Test extremes.

Small variations of the norm result in small changes. Mine for the big change, the big ah ha!

And keep in mind “test” versus “bank the farm”.

Test extremes. Implement incrementally.

The Never Ending Beginning

Every end, even the horrible ones, mark the start of a beginning. The next chapter.

Don’t like the current chapter. End it. Start a new one.

The chapter ended abruptly, was ripped from you, doesn’t matter, start a new one.