I want to bitch about people bitching. Hypocritical I know. Our industry, digital signage, those that provide and review it, carry on about how under appreciated we are, misunderstood and just generally not given the due that we’re owed. We all recognize it and we go further and recognize that there are just way too many of us in it - last count over 300 software providers alone. You’d think our industry observers, the same people who make a living off us, would recognize this and cut the lot of us some slack, right? Wrong. Overwhelmingly I read #fail across my Twitter stream. I think we, all of us, need to inspire and wonder, rather than doubt and critique - how about we start a new trend #awesome?