Predictable Revenue

Reading and thinking about predictable revenue http://predictablerevenue.com/ You can’t have it unless you are process / system driven. A focus on closing just passes the problem of a bad fit down the line. A closed sale that is a bad fit or has a bad hand off creates un-happy customers and kills referrals. Focus on lead generation, the qualification of the lead, which means the fit, don’t rush it, if there is one, great, close it, if not, gracefully bow out.