User Messages as a Job To Be Done

Just because we have the technology to message our Users just about everywhere doesn’t mean that we should. Messaging our user because we think we should, we want something, or we want to sell them something, isn’t the best reason to send them a message. The better approach is to understand the problem that they are having, or the job that they need to be done, at specific points in time, and then reach out to them to help at that point in time, by sending them a message that delivers on that job, or solves that problem. By doing this we build genuine rapport with the the User and we might in turn get what we need, or sell something we want to sell, right then and there, but more importantly, we will have rapport, and that rapport will lead to both of us looking after each other in the long run.