What are you worth?

What are you worth? What the market will pay for you.

If you stand side by side with your competitors with no differentiation the market will buy on price.

If what you offer has extra value that can’t be found from your competitors, the market, or some portion of the market, will pay more.

Caveat. If they know about your value add.

If they know that you are a guide to even greater value.

If they don’t know, you are back on the shelf regardless of the extras you bring, and price is your only comparative.

Hat Tip to Donald Miller for the inspiration.