Could be an interesting approach to digital signage advertising

If I was an advertising network who provides content to consolidated networks of display owners I would be very interested in the smarts behind this thing:

"Teracent's ads are automatically created from multiple creative elements and can change according to factors like geographic location and language, as well as the content of the website, time of day, and the past performance of different ads."

via Google Acquires Teracent: Wants to Offer Smarter Display Ads.