Nailing crowd sourcing
/Read the whole post and if you have ADD like me and just can't do it, then read the 4th paragraph and if that is just too painful meditate on the last line of the 4th paragraph.
"show me what individual people whose opinion I respect think is cool simply by allowing me to observe them appreciating"
If you want to engage and leverage a crowd, the tribe, or any other host of over-used hype words that all mean "get allot of people behind you" I think this is the key. I think we are moving from "what's popular" to "what do those that mean allot to me think about this".