Connected Consumers

Interesting survey by Razorfish

  • 40% of respondents friend a brand on Facebook or MySpace
  • 25% follow a brand on Twitter
  • Why? Exclusive deals, current customer, or they are just interested or entertained
  • 96% said that online experience influenced whether they bought or not
  • And 56% of these connected consumers own a Smart Phone
  • Overall they use readers, mobile apps, blog and create content

These are either the decision makers today are about to be in very short order. How are you reaching them?