40% of respondents friend a brand on Facebook or MySpace
25% follow a brand on Twitter
Why? Exclusive deals, current customer, or they are just interested or entertained
96% said that online experience influenced whether they bought or not
And 56% of these connected consumers own a Smart Phone
Overall they use readers, mobile apps, blog and create content

These are either the decision makers today are about to be in very short order. How are you reaching them?

Byron Darlison

Connected Consumers